The Skegness Town Centre Transformation Project
About the Project:
The Skegness Town Centre Transformation Project aims to revitalise and regenerate 60+ buildings within Skegness’ Town Centre through the reinstatement and repair of historic shopfronts and upper floors including facilitating reuse where applicable making it a more attractive place to live, work, visit and invest in.
Public Realm and works in Tower Gardens will complement this reinforcing the connection from the station to the foreshore shown in the other projects in the Skegness Investment Plan. It has been proven that public realm works encourages individuals to come together as a community and experience a place, increases safety, improves wellbeing for residents, increases attractiveness for all increasing visitor numbers and creates economic and social development.
It will support up to 100 businesses to improve their buildings and businesses. The economic impact of transformations through historic building frontages repaired and transforming the look of Skegness’ town centre will mean that it will become more appealing to visitors, aesthetics, and improve the perception of the town.
The town is not currently considered to be ‘historic’. Investing in improving its character and appearance offers an opportunity to showcase local heritage, by increasing awareness and inciting a sense of pride in place. This will add to the place brand and will enhance and improve visitor numbers and offer year round interest.
An uplift in business rates from vacant floorspace brought back into use and at least 10 empty properties brought back into active use will support the local council and encourages other businesses to set up shops within the local town area as they join a vibrant community of shop owners who feel supported and proud of their local area. This will then increase visitor and tourist footfall due to this increase in business activity and value.
Encouraging and supporting ‘above shop living’, maximising floor space within these buildings and also increase much needed bed stock to the area supports the British High Street and Covid recovery. An improved offer with more people living and working in the town to spend and put back into the local economy.
More mixed-use spaces within the scheme area will also create more job opportunities and flexibility for businesses enabling the development of small businesses within the town that may not otherwise feel able to make this transition within their business. It will also benefit the environment, local economy and create a more vibrant town centre for people.
Supporting skills and enterprise infrastructure which will drive private sector investment and ensure Skegness have the space to support skills and small business development as well as supporting the local employment through procurement of local building contractors, craftspeople and encourage the development of heritage skills. This will also create new jobs locally through the new businesses as the activity and requirement of them increases with the project.
This project presents a once in a generation opportunity to tackle the core town centre area which has suffered from years of underinvestment.
Want to find out more about how you and your business can benefit from this funding? Please complete Skegness Town Deal Expression of Interest form below:
Questions? Contact the team at towndeals@heritagelincolnshire.org



2-6 Lumley Road after receiving a grant from the Skegness Town Centre Transformation Project
FAQs
Updates
The Connected Coast Annual Report 2023 for Skegness has now been published, showcasing the exciting projects investing in the transformation of the seaside town, including the Skegness Town Centre Transformation Project led by ourselves at Heritage Lincolnshire.
If you would like to read the Skegness Annual Report please click here.
Or to hear about the project's progression, you can watch the full Skegness Annual Report Film here.
14th June 2022 'Millions in Government Funding Confirmed for Lincolnshire'
https://www.heritagelincolnshire.org/news/millions-in-government-funding-confirmed-for-lincolnshire
21st June 2022 'Making waves in Skegness as Heritage Lincolnshire get green light to deliver multi-million Town Centre Transformation'
https://www.heritagelincolnshire.org/news/making-waves-in-skegness